The Falsehood of Instagram’s Engagement Rate

InstagramBlogPostInstagram’s recent buzz around their seemingly high engagement rates is naturally appealing for social marketers to tout the effectiveness of their Instagram presence. Can Instagram’s boasted high rates of engagement be compared to activity and engagement across other, more established platforms?

In this blog post from Defero’s Hailey Crider, read more about why Instagram’s engagement rates give the impression of being higher than they might actually be, and the importance of content in creating deeper connections with your social audiences.

Post added by Lea Soto | Blogging Manager | AMA Phoenix |
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