A Tale of Two Commercials
What were we sharing and passing around links to today? These two commercials, the first from a Thai communications/internet service company and the other, Chipotle’s The Scarecrow, both had us captivated. Here in Phoenix, we won’t be utilizing services from the communications company (we’re covered at the local level), and full disclosure, Chipotle already holds a spot in the lunch rotation, but these two commercials drew us in and kept us watching closely to the very end.
Thailand’s True telecommunications company is one you’ll want to have the link on-hand for – it’s not an easily optimized find yet, but the commercial is making the rounds via social media. Described as “guaranteed to make you cry,” this moving 3-minute tale demonstrates the power of affective storytelling.
Chipotle’s The Scarecrow is their second animated commercial promoting sustainability. The commercial has amassed over 4 million views on YouTube in just a few days, and is also incorporated in to a game available in the Apple App store. Additionally, it’s earned a significant feedback on Chipotle’s Facebook page and other social channels.
Affective vs. Effective – these two commercials demonstrate both the importance of powerful storytelling and how that may or may not translate to activity on behalf of the consumer. But we’ll admit, these commercials are what we were sharing.
For your sharing convenience, here are the sharable links:
Chipotle’s The Scarecrow: http://youtu.be/lUtnas5ScSE