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Mobile traffic grows, but lags in conversions
BrightEdgeMobile shares in the first edition of the BrightEdge Mobile Share Analysis that US Smartphone adoption grew 30% in 2012 and that mobile usage now accounts for one out of every three digital minutes. According to the report, total mobile … Continue reading
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What every agency needs to master by next year
Marketers in digital agencies need to master big data, programmatic media buying and social media by 2014, according to Thomas Moyer. “Marketers have adopted this shift in varying degrees, with the early adopters getting a first crack at navigating the … Continue reading
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