Google Sets Out To Change How We Speak About Web Traffic

Google_Analytics_logoFrom the company whose name is now a verb, come new additions, or changes, to the lexicon of web speak. Recently, Google updated its Analytics terminology in a way that changes up how we refer to web traffic.

Site “Visits” are now referred to as “Sessions” and “Unique Visitors” are now “Users.” The small wording updates (tied in with changes to web and app view displays) are set to have a big impact in in how we communicate and report on website visits. These changes, made in an effort to better communicate user behavior, are requiring online marketers to familiarize with the new basics of web traffic.

Find all the details and more from Google on this change at this Google+ post.

Google Analytics image courtesy of
Post added by by Lea Soto | Blogging Manager | AMA Phoenix |
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