AMA Phoenix is proud to recognize Nina Segovia as Star Member for November. Nina is the Director of Marketing at Arizona Summit Law School, where she is responsible for all aspects of marketing and communications including branding, advertising, media relations, website, PR, internal communications, events and community relations. Her recent efforts at Arizona Summit Law School include the rebranding of the school from Phoenix School of Law to Arizona Summit Law School. The new concept exemplifies the school’s mission of delivering student outcomes, preparing graduates for successful careers and improving diversity within the legal community
Segovia has over 25 years of marketing, sales, promotion and branding experience in various industries and has held positions at Coca-Cola, AT&T (mobility), Dial Corp (currently Henkel) and Seagram’s. Her specialties include: partnerships and sponsorships, consumer research and insights, retail program development and execution, brand strategy and positioning, marketing plan development,traditional and online advertising, agency management, team building, budget management, cross functional team management, and retail/channel management.
As an AMA Phoenix Board member, Segovia serves as Hispanic Marketing SIG Chair Board Chair. Click here to connect with Nina Segovia.