What every agency needs to master by next year

Marketers in digital agencies need to master big data, programmatic media buying and social media by 2014, according to Thomas Moyer.

“Marketers have adopted this shift in varying degrees, with the early adopters getting a first crack at navigating the potential with varying degrees of success,” Moyer says.

“With every test, update, and tweak to these media, the ROI became more compelling and more budgets were allocated toward them. The caveat to this new found positive attention was that not every marketer had the tactical knowledge, internal resources, or strategic acumen to pull it off well.”

Read Moyer’s complete article published Aug. 15, 2013, at iMediaConnection.

Compiled by Matt Kalina | V.P. of Social Media | AMA Phoenix | @MattKalina | LinkedIn.com/in/MattKalina
Updated 08.19.13
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